claim_id,claim_as_repeated,n_roundups,n_extraction_rows,rows_linking_primary_directly,rows_with_no_link,primary_traced,primary_source_name,primary_url,primary_doc_type,primary_published,primary_metric_as_stated,roundups_match_primary,drift_note,check1_when_stated,check2_sample_size_stated,check3_market,check4_method,check5_data,checks_passed_of_5,measurement_period,measurement_ends,months_old_at_29_oct_2026,superseded_by_own_source,superseded_note,tracer_notes
C01,"With an AI summary, 8% of Google visits click a traditional result vs 15% without (Pew)",8,8,6,1,yes,Pew Research Center (Chapekis & Lieb),https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/,independent_research,2025-07-22,Users clicked a traditional result link in 8% of visits to pages with AI summary vs 15% without,mixed,Most state it correctly; Search Logistics recasts it as per-session click probability and HubSpot credits Wellows and adds a derived '54% drop' Pew did not headline.,yes,yes,US,full,aggregate,4,"March 1-31, 2025 browsing; SERPs scraped April 2025",2025-03,19,no,no: Pew Briefing newsletter of 2026-05-21 (opened) cites no newer click data; no replacement study found,"Unit is per visit to a Google results page, Google only, browsing tracked via KnowledgePanel Digital app. Methodology page: https://www.pewresearch.org/data-labs/2025/05/23/methodology-metered-data-ai/ (opened). No raw data download found."
C04,"AI Overviews cut top-ranking page CTR by 58% (Ahrefs, Dec 2025 data)",7,7,4,2,yes,"Ahrefs (Ryan Law, Xibeijia Guan) - Update: AI Overviews Reduce Clicks by 58%",https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/,vendor_research,2026-02-04,"AI Overview presence correlates with 58% lower average desktop CTR for the position-one page, vs a forecast baseline",mixed,"Most roundups state it correctly; several call it a measured cut/reduction when Ahrefs frames it as a correlation against a modelled baseline, none say desktop-only, and one (marketixdigital) gives no source.",yes,yes,not stated,partial,aggregate,2,Dec 2023 vs Dec 2025,2025-12,10,no,no (it is itself the update to the April 2025 34.5% study),Metric: forecast CTR 0.037 vs actual ~0.016 from aggregated GSC data. Page modified 2026-10-15. Ahrefs does not say 'supersedes' in words but frames it as a re-run with same method and says impact 'has worsened'. Two-year gap vs one-year in original. Roundups dating it 'Dec 2025 data' are correct on data period; publication is Feb 2026.
C06,"Google AI Mode has more than 1 billion monthly users (Google, 2026)",7,7,2,1,yes,"Google, The Keyword: Google I/O 2026 Search post (also Pichai I/O 2026 keynote)",https://blog.google/products-and-platforms/products/search/search-io-2026/,company_statement,2026-05-19,"AI Mode has surpassed one billion monthly users (keynote: 1 billion monthly active users), one year after debut",exact,"None material; roundups vary only between 'monthly users' and 'monthly active users', both used by Google.",yes,no,global,none,none,2,As of May 2026 (one year after launch); restated Jul 2026,2026-05,5,no,"no: restated in Q2 2026 earnings remarks (2026-07-22, https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/); Q3 2026 remarks (2026-10-28) give no AI Mode user figure",Same figure in keynote https://blog.google/innovation-and-ai/sundar-pichai-io-2026 and new-controls post (2026-06-03). Superlines' earnings attribution is valid via the Q2 2026 call.
C07,"ChatGPT has 900 million+ weekly active users (OpenAI, Feb 2026)",7,7,4,1,yes,"OpenAI, 'Scaling AI for everyone'",https://openai.com/index/scaling-ai-for-everyone/,company_statement,2026-02-27,More than 900M weekly active users of ChatGPT,exact,Figure matches. Rise at Seven's 'more than double Feb 2025' line is not in the opened OpenAI post.,yes,no,global,none,none,2,As of late Feb 2026,2026-02,8,yes,yes: OpenAI said 'more than 1 billion people' (period unstated) on 2026-08-06 (https://openai.com/index/how-the-world-is-putting-chatgpt-to-work/); Altman cited 1.2B weekly at DevDay 2026-09-29 (per https://www.engadget.com/2271985/openai-dev-day-live-blog-chatgpt-news/),Restated as 900M+ WAU on 2026-03-31 (https://openai.com/index/accelerating-the-next-phase-ai/). Outdated by the date of this study.
C02,Sessions end after a page with an AI summary 26% of the time vs 16% without (Pew),6,6,4,0,yes,Pew Research Center (Chapekis & Lieb),https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/,independent_research,2025-07-22,Browsing session ended on 26% of pages with AI summary vs 16% with only traditional results,mixed,"Pew defines session end as leaving the browser for 5+ seconds, per page; Superlines restates as 'no site visit' and Marketix as 'searches stop completely', and SQ Magazine cites the May 2025 data-labs page, which does not contain this figure.",yes,yes,US,full,aggregate,4,"March 1-31, 2025 browsing; SERPs scraped April 2025",2025-03,19,no,no: Pew Briefing newsletter of 2026-05-21 (opened) cites no newer click data; no replacement study found,Not a measure of zero-click; it is browser exit. Separately Pew says about two-thirds of searches ended without clicking a result link.
C03,Only 1% of visits click a link inside the AI summary (Pew),6,6,5,1,yes,Pew Research Center (Chapekis & Lieb),https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/,independent_research,2025-07-22,Users clicked a link inside the AI summary in 1% of visits to pages with a summary,mixed,"Search Logistics says '1% of users'; Pew's base is visits to pages with a summary, not users.",yes,yes,US,full,aggregate,4,"March 1-31, 2025 browsing; SERPs scraped April 2025",2025-03,19,no,no: Pew Briefing newsletter of 2026-05-21 (opened) cites no newer click data; no replacement study found,Only the first three cited sources in the summary counted; a link appearing in both summary and results was credited to the summary.
C05,"AI Overviews cut top-ranking page CTR by 34.5% (Ahrefs, Apr 2025)",6,6,2,0,yes,"Ahrefs (Ryan Law, Xibeijia Guan) - AI Overviews Reduce Clicks by 34.5%",https://ahrefs.com/blog/ai-overviews-reduce-clicks/,vendor_research,2025-04-17,"34.5% lower average desktop CTR for the top-ranking page on AIO keywords vs forecast (0.040 forecast, 0.026 observed)",mixed,"Figure is exact, but demandsage says 'individual sites' CTR fell', and seoworks/marketix present it as current without noting the Feb 2026 re-run that replaced it; cloutly/searchlogistics correctly mark it as earlier.",yes,yes,not stated,partial,aggregate,2,Mar 2024 vs Mar 2025,2025-03,19,yes,"yes: by Ahrefs 'Update: AI Overviews Reduce Clicks by 58%', 2026-02-04, https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/ (opened)",The original page carries an editor's note saying the study was re-run for 2026 and links to the update. Headline says 'clicks' but the metric is CTR. Page modified 2026-06-05. Citing 34.5% as current after Feb 2026 is stale.
C08,Gartner: traditional search volume will drop 25% by 2026,6,6,0,3,no,"Gartner press release, 19 Feb 2024 (search engine volume to drop 25% by 2026)",not_opened,forecast,2024-02-19,not read in primary: press release could not be opened,not_found,"Cannot confirm wording from primary; secondary reporting (Search Engine Land) quotes 'traditional search engine volume will drop 25%' by 2026, while roundups variously turn it into organic traffic, 'reliance', or a 2026-2028 window.",,,,,,,"2024-02 (forecast date, per URL slug)",,,,no,"Tried WebFetch on the gartner.com press release URL and four query-string variants found in search (?dsktp=1, ?cid=482, ?afsrc=1, trailing dot): all returned client_error. Not filled from memory. Search Engine Land (opened) quotes the release and says research is subscription-only and it is a forecast; the 299-consumer survey it mentions belongs to a separate Gartner 2028 prediction. 2026 is now the target year, so roundups presenting 25% as a happened drop or as traffic loss are drifted. Needs a human browser open of the gartner.com URL."
C09,"OpenAI: ChatGPT messages are 49% Asking, 40% Doing, 11% Expressing",5,5,3,0,yes,"OpenAI, 'How people are using ChatGPT' (summary of NBER WP 34255, Chatterji, Deming et al.)",https://openai.com/index/how-people-are-using-chatgpt/,academic_paper,2025-09-15,About half of messages (49%) Asking; Doing 40% of usage; Expressing 11% of usage,exact,"Figures match. Superlines credits OpenAI Signals (openai.com/signals/data/), but that page's text gives no percentages.",yes,yes,global,full,aggregate,4,Sample to July 2025 (paper covers Nov 2022 to Jul 2025); exact window for this split not stated in the post,2025-07,15,no,"not confirmed: OpenAI Signals page updated 2026-05-11 (sample Jul 2024 to Mar 2026, https://openai.com/signals/data/) defines the categories but shows shares only in charts; 2026-08-06 post gives no percentages","Messages were classified by an LLM, not by people. NBER PDF failed to open, so the split was read from OpenAI's summary post, not the paper itself."
C10,About 60% of searches end without a click (Bain and others),5,5,2,0,yes,"Bain & Company (Sommerfeld, McCurry, Harrington), 'Goodbye Clicks, Hello AI'",https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/,vendor_research,2025-02-19,About 60% of searches on traditional search engines end without user progressing to another destination site,mixed,"HubSpot/WSI make it 'global Google searches', SEO.com attributes it to AI Overviews, and Click-Vision credits a different source; Bain gives no method, base or market for the 60%.",no,no,not stated,none,none,0,not stated (survey cited on page is Dec 2024),,,no,no: no newer Bain figure found,"Bain calls it 'our research' but does not say whether it is survey self-report or clickstream. Bain press release URL exceeded WebFetch length limit, so not opened; the insights page is the fuller document. Pew's 'about two-thirds' is a separate measure."
C11,AI Overviews have over 2.5 billion monthly users (Google),4,4,1,0,yes,"Google, Sundar Pichai's I/O 2026 keynote (blog.google)",https://blog.google/innovation-and-ai/sundar-pichai-io-2026,company_statement,2026-05-19,AI Overviews now has over 2.5 billion monthly active users,mixed,"Search Logistics says '2.5 billion people'; Google counts users. Superlines credits an earnings report, but the Q2 2026 remarks give no AI Overviews figure.",yes,no,global,none,none,2,As of May 2026,2026-05,5,no,"no: repeated in the new-controls post (2026-06-03, updated 2026-08-31, https://blog.google/products-and-platforms/products/search/new-controls-website-owners/); no newer figure in Q2 or Q3 2026 earnings remarks","Users are people shown AI Overviews in Search, not people who chose the feature. The Yahoo/Motley Fool piece credits Q2 earnings, but the opened Q2 remarks lack this number."
C12,68% of US Google searches end without a click in 2026 (SparkToro/Similarweb),4,4,2,0,yes,"SparkToro (Rand Fishkin) - In 2026, Less than One Third of Google Searches Still Send a Click",https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/,independent_research,2026-06-08,"68.01% of US Google searches ended without a click, Jan-Apr 2026; browser only, excludes Google app",exact,Figure and US scope match; most roundups omit that mobile excludes the Google app (SparkToro says this likely understates zero-click) and that Similarweb is the data provider.,yes,no,US,partial,aggregate,2,Jan-Apr 2026,2026-04,6,no,no,"Mobile weighted ~2/3, desktop ~1/3; mobile session assumed ended after 10s inactivity; mobile paid clicks estimated from DigitalApplied ratios. SparkToro gives 2024 US as 60.45% (Datos) and warns the panels differ ('apples and oranges'). UK/EU/Canada promised later. Similarweb's own post (opened) repeats 68% citing this study. Visible date 8 Jun 2026; metadata 9 Jun."
C13,93% of Google AI Mode sessions are zero-click (Semrush),4,4,3,0,yes,Semrush (Luke Harsel) - Google AI Mode's Early Adoption and SEO Impact,https://www.semrush.com/blog/google-ai-mode-seo-impact/,vendor_research,2025-07-30,92-94% of AI Mode searches were zero-click (~93%); only 6-8% of sessions reached an external domain,mixed,"93% is exact, but exposureninja lines it up beside 34%/43% which Semrush says come from separate studies not directly comparable; Rise at Seven credits it to Bain/Dynata; roundups drop US desktop-only scope.",yes,yes,US,partial,aggregate,3,2025-05-01 to 2025-07-05,2025-07,15,no,no,"Desktop only, early AI Mode adopters period; clickstream provider not named. Omnibound (Rise at Seven's lead) links a third-party blog, not Semrush, and dates it Sep 2025. Stated as a range 92-94%, rounded to 93%."
C14,AI Mode query volume more than doubled every quarter (Google),4,4,2,1,yes,"Google, The Keyword: Google I/O 2026 Search post",https://blog.google/products-and-platforms/products/search/search-io-2026/,company_statement,2026-05-19,AI Mode queries more than doubling every quarter since launch,exact,"None; note Google gives no base query count, only a growth rate.",yes,no,global,none,none,2,Launch (May 2025) to May 2026,2026-05,5,no,"no: no newer growth rate found; Q3 2026 remarks (2026-10-28, https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q3-2026/) only say queries are 3x longer","Doubling from a small post-launch base; says nothing about share of all Search queries. Rise at Seven cites Search Engine Land, not Google."
C15,80% of consumers rely on AI summaries/zero-click results for at least 40% of searches (Bain),4,4,1,0,yes,"Bain & Company, 'Goodbye Clicks, Hello AI' (Bain-Dynata Generative AI Consumer Survey)",https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/,survey,2025-02-19,About 80% of consumers rely on zero-click results in at least 40% of searches (chart: AI summaries),mixed,Bain's own body text and chart caption differ (zero-click results vs AI summaries); SEO.com turns 'at least 40%' into 'about 40%' and cites Marketing Week.,yes,yes,not stated,partial,none,2,December 2024,2024-12,22,no,no: no newer Bain figure found,Self-reported reliance from a Dynata online survey; no questionnaire or methodology link. Press release not opened (URL too long for fetch tool).
C16,"ChatGPT has 1 billion+ weekly active users (OpenAI, Aug 2026)",4,4,0,0,no,"OpenAI, 'A milestone in expanding access to AI' (ChatGPT ads post)",not_opened,company_statement,2026-08-31,not_opened: OpenAI page returned client_error on two fetches,not_found,Couldn't verify. The opened OpenAI post of 2026-08-06 says 'more than 1 billion people' with no weekly qualifier.,,,,,,,Aug 2026 (as roundups state),,,,yes: 1.2B weekly users stated by Altman at DevDay 2026-09-29 (per Engadget liveblog https://www.engadget.com/2271985/openai-dev-day-live-blog-chatgpt-news/; OpenAI's devday-2026-recap page not opened),"Tried: expanding-access-to-ai-with-chatgpt-ads, improving-gpt-5-6-sol-in-chatgpt, devday-2026-recap (EN and AR), scaling-storage-one-billion-users, openai.com/news: all client_error. TNW (2026-07-29) reported near-1B from internal figures via The Information, not an OpenAI statement."
C17,Pew: 18% of Google searches in its panel produced an AI summary,3,3,3,0,yes,Pew Research Center (Chapekis & Lieb),https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/,independent_research,2025-07-22,"18% of all Google searches in the study produced an AI summary (12,593 of 68,879)",mixed,"Search Logistics states it as a general rate of AI Overviews on Google searches, dropping the March 2025, 900-person US panel base.",yes,yes,US,full,aggregate,4,"March 1-31, 2025 browsing; SERPs scraped April 2025",2025-03,19,no,no: Pew Briefing newsletter of 2026-05-21 (opened) cites no newer click data; no replacement study found,"The 18% is in the July 2025 short-read, not the May 2025 data-labs report (opened, figure absent). Rate will have changed as Google expanded AI Overviews."
C18,Pew: 58% of panel saw at least one AI summary in the month,3,3,1,1,yes,Pew Research Center data labs (May 2025 metered-data report),https://www.pewresearch.org/data-labs/2025/05/23/what-web-browsing-data-tells-us-about-how-ai-appears-online/,independent_research,2025-05-23,"For 58% of respondents, at least one Google search in March 2025 produced an AI summary",mixed,"DemandSage states '58% of US adults' uncredited; the base is 900 weighted panel respondents tracked for one month, not a population count.",yes,yes,US,full,aggregate,4,"March 1-31, 2025",2025-03,19,no,no: no newer Pew metered-data figure found; page metadata shows modified 2026-07-09 but figure unchanged as read,Also restated in the July 2025 short-read. Report PDF linked on page; no raw dataset download found.
C19,"Google AI Mode is 0.34% of Google searches (SparkToro/Similarweb, Jan-Apr 2026)",3,3,2,0,yes,"SparkToro (Rand Fishkin) - In 2026, Less than One Third of Google Searches Still Send a Click",https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/,independent_research,2026-06-08,"Only 0.34% of searches made their way to AI Mode, January-April 2026",exact,"Matches; searchlogistics' 'start of 2026' is loose but not wrong. Scope is US browser searches, which roundups drop.",yes,no,US,partial,aggregate,2,Jan-Apr 2026,2026-04,6,no,no,"SparkToro adds the share is likely growing fast, so a Jan-Apr snapshot dates quickly. Rise at Seven credits a similarweb.com URL that failed to fetch; the aisearch.similarweb.com version (opened) states 0.34% without attribution and the SparkToro post is the measurer's document (Similarweb data, SparkToro analysis)."
C20,ChatGPT gets 2.5 billion prompts per day,3,3,1,1,yes,"OpenAI Global Affairs, new economic analysis",https://openai.com/global-affairs/new-economic-analysis/,company_statement,2025-07-22,"More than 2.5 billion messages sent to ChatGPT per day, including 330M+ per day from the US",mixed,"Superlines/SEOProfy match. Rise at Seven gives 'about 2.5B' with no source or date, though it is a July 2025 figure.",yes,no,global,none,none,2,As of July 2025,2025-07,15,no,no: no newer OpenAI daily-message figure found (Aug 2026 usage post gives none),"First given to Axios 2025-07-21 (Yahoo/TechCrunch 'prompts' wording); OpenAI's own page next day says 'messages'. Over 15 months old and weekly users have since grown roughly 70%, so likely an undercount today."
C21,~83% zero-click rate when an AI Overview is present,3,3,0,1,no,not_found,not_found,not_found,not_found,not found in any primary document opened,not_found,"No primary source found: roundups attribute 83% to Similarweb, but neither Similarweb post nor Search Engine Land nor the Bain page credited for it contains 83%.",,,,,,,not stated,,,,no,"Opened: Similarweb zero-click-searches post (closest figures 85%/77% for single example queries, not AIO); Similarweb zero-click-marketing post (none; cites Pew 8% vs 15% click-through); Search Engine Land 2026 study write-up (none; cites 'nearly 60%' CTR drop); SparkToro 2026 (none); Bain 'Goodbye Clicks' (no 83%; Omnibound credits it to Bain-Dynata Dec 2024 wrongly). Arfadia and searchlab cite 'Similarweb' with no link or study name. Treat as unsourced; likely a chain of roundups citing each other."
C22,"Adobe: AI referral traffic to US retail sites up 693% YoY, 2025 holiday season",3,3,0,0,yes,Adobe Digital Insights / Adobe Analytics holiday season 2025 release,https://news.adobe.com/news/downloads/pdfs/2026/01/010726-holiday-shopping-season-2025.pdf,vendor_research,2026-01-07,"Traffic to US retail sites from generative AI tools up 693.4% YoY, Nov 1-Dec 31 2025",exact,"None; roundups round 693.4% to 693% and keep US retail, YoY and holiday period.",yes,yes,US,partial,aggregate,3,2025-11-01 to 2025-12-31,2025-12,10,no,no,"Adobe blog (business.adobe.com, Vivek Pandya, Jan 2026) repeats 693%; Nov +769%, Dec +673%. Adobe itself notes the AI-referral base is still modest, so the growth rate is on a small number. Traffic = clicks from a gen-AI tool link to a retail site; identification method not described."
C23,AI/LLM search visitors convert 4.4x better than organic (Semrush),3,3,1,1,yes,"Semrush, AI search SEO traffic study (Rachel Handley)",https://www.semrush.com/blog/ai-search-seo-traffic-study/,vendor_research,2025-07-21,"Average AI search visitor (non-Google source like ChatGPT) 4.4x as valuable as organic visit, based on conversion rate",exact,"Roundups say 'convert 4.4x better'; Semrush frames it as value based on conversion rate, with no rates, period or sample given.",no,no,not stated,none,none,0,not stated,,,no,no,"Derivation of 4.4x not shown: page says only 'based on conversion rate'; no channel conversion rates, time window or site count. Topic set is SEO/marketing only, so generalising to all sites is unsupported. Semrush sells AI visibility tools."
C24,AI search visitors will surpass traditional search visitors by 2028 (Semrush),3,3,1,0,yes,"Semrush, AI search SEO traffic study (Rachel Handley)",https://www.semrush.com/blog/ai-search-seo-traffic-study/,forecast,2025-07-21,AI search may start driving more visitors than traditional search by early 2028 (projection),mixed,"Semrush hedges ('may start', 'early 2028', 'two to four years'); roundups drop the hedge, and HubSpot attributes it to The Guardian.",yes,no,global,partial,none,2,Forecast made July 2025,2025-07,15,no,no,"It is a projection: Semrush says traffic/value projections are extrapolations of historical data and adoption rates, citing ChatGPT WAU growing 8x Oct 2023-Apr 2025. Model inputs and adjustments (dark/direct AI traffic) not quantified. Rise at Seven and Exposure Ninja do label it a projection/prediction."
C25,"GEO methods boost visibility in AI responses by up to 40% (Aggarwal et al., Princeton GEO paper)",3,3,0,1,yes,"Aggarwal et al., 'GEO: Generative Engine Optimization' (arXiv 2311.09735; KDD '24)",https://arxiv.org/html/2311.09735v3,academic_paper,2023-11-16,"GEO methods boost visibility by up to 40% (Position-Adjusted Word Count, GEO-bench, GPT-3.5 pipeline)",mixed,"'Up to 40%' is the best single method (Quotation Addition, ~41% on Position-Adjusted Word Count) on a lab GPT-3.5 engine, not citation rate on a live engine; Superlines bundles citations/stats/quotes as 30-40%.",yes,yes,not stated,full,raw,4,Experiments 2023 (v1 Nov 2023; v3 June 2024),2024-06,28,no,no,"Main engine was a constructed pipeline: top 5 Google results summarised by gpt-3.5-turbo, not a production engine. Subjective Impression gain ~28%. Paper also tests Perplexity.ai in an appendix, reporting up to 37% (detail table not verified). Per Table 1: Statistics Addition ~+31%, Cite Sources ~+27.5%. Llmpulse states it correctly."
C26,AI Overviews on ~48% of tracked queries (Feb 2026),3,3,0,2,yes,"BrightEdge, 'AI Overviews at the One-Year Mark: Presence, Size, and What They're Citing'",https://www.brightedge.com/resources/weekly-ai-search-insights/ai-overviews-one-year-presence-size-citing,vendor_research,2026-02-12,"AIO presence grew from roughly 30% to 48% of tracked queries over the year, a 58% increase",mixed,"Rise at Seven and Click-Vision match; Superlines credits Conductor, says 'Google searches' and pairs it with 13.14% (Mar 2025), a different study's base.",yes,no,not stated,partial,aggregate,1,Feb 2026 monthly average (daily tracking Feb 2025-Feb 2026),2026-02,8,no,no,"Base is BrightEdge's own tracked keyword set, not all Google searches; selection, country, device not given. 58% is relative growth (about 30%->48%). Page internally inconsistent: says 'more than half' at peak but monthly table tops ~47%. A separate Digital Applied page credits the 48% to Ahrefs without a link (not used)."
C27,AI Overviews appear in 47% of Google search results,3,3,1,1,yes,Botify x DemandSphere AI Overviews report (Q4 2024),https://lp.botify.com/q4.2024-aio-report,vendor_research,2024-12,"AI Overviews appear for up to 47% of searches (120,000 searches analysed)",drifted,Primary says 'up to 47%' on 120k client keywords in Aug-Sep 2024; roundups state 'appear in 47% of Google searches' as a current general rate.,no,yes,not stated,partial,none,1,2024-08-15 to 2024-09-01 (per SEJ coverage; not on Botify page),2024-09,25,no,no,"Botify landing page shows no date, market or method; dates and keyword breakdown come from Search Engine Journal (11 Dec 2024), which names the primary. 'Up to' suggests a maximum, not an average. Figure is two years old relative to study date; later figures differ (Semrush 15.69% Nov 2025; BrightEdge 48% of tracked queries Feb 2026)."
C28,AI Overviews rose from 6.5% of queries (Jan 2025) to ~25% (Jul) then fell to ~16% (Semrush),3,3,1,0,yes,Semrush AI Overviews study (Jana Garanko et al.),https://www.semrush.com/blog/semrush-ai-overviews-study/,vendor_research,2025-12-15,"AIOs triggered for 6.49% of queries Jan, 24.61% Jul, 15.69% Nov 2025",mixed,"Exposure Ninja and Marketix match; SEO Works mixes in Ahrefs' separate ~20.5% figure ('~20% in some datasets'), a different dataset.",yes,yes,not stated,partial,aggregate,2,January-November 2025,2025-11,11,no,no,"Article first published March 2025 and refreshed 15 Dec 2025 with new data, so older copies quote other numbers. Only Jan, Jul, Nov given in text; other months only in chart. Ahrefs (via SEJ, 10 Nov 2025): 20.5% of keywords across 146M results - a different panel, not comparable."
C29,Zero-click rate for news queries rose from 56% to 69% after AI Overviews,3,3,0,1,no,"Similarweb (US publishers GenAI report, per secondary coverage)",not_opened,vendor_research,2025-07,not_opened: secondary coverage says share of news searches ending without a click to a news site rose 56% to 69%,not_found,"Coverage frames it as news-related searches (May 2024 vs May 2025); Marketix generalises to 'some verticals' and Click-Vision/Marketix credit TechCrunch, not Similarweb.",,,,,,,May 2024 vs May 2025 (per secondary coverage),,,,not checked: primary not opened,"Opened Similarweb report pages /corp/reports/generative-ai-publishers/ and /corp/reports/the-impact-of-generative-ai-publishers-us/: neither shows the 56%/69% figure; report appears gated behind download. Searched similarweb.com for a blog/press post; none found. Figure confirmed only via SE Roundtable, Press Gazette, Yahoo/NY Post."
C30,"Three-quarters of ChatGPT conversations are practical guidance, information seeking or writing (OpenAI)",3,3,2,0,yes,"OpenAI, 'How people are using ChatGPT' (summary of NBER WP 34255)",https://openai.com/index/how-people-are-using-chatgpt/,academic_paper,2025-09-15,"Three-quarters of conversations focus on practical guidance, seeking information, and writing",exact,Roundups match OpenAI's post. But the NBER abstract (https://www.nber.org/papers/w34255) puts the same three topics at nearly 80%.,yes,yes,global,full,aggregate,4,Nov 2022 to Jul 2025 (paper period),2025-07,15,no,not confirmed: Signals page (2026-05-11) gives no topic percentages in text; 2026-08-06 post names the same top use cases but gives no shares,"OpenAI's own post and paper disagree (three-quarters vs nearly 80%), so either figure can be cited. Paper PDF not opened."
C31,Gemini app has 950 million monthly active users (Alphabet Q2 2026),3,3,1,2,yes,"Alphabet Q2 2026 earnings call remarks (Sundar Pichai), Google blog",https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/,company_statement,2026-07-22,Gemini app now has 950 million monthly active users,exact,None; roundups state 950M MAU from the Q2 2026 call.,yes,no,global,none,none,2,Q2 2026 (stated 22 July 2026),2026-06,4,yes,yes: Google blog 2026-08-11 says Gemini app surpassed 1 billion monthly users https://blog.google/innovation-and-ai/products/gemini-app/one-billion-monthly-users/,MAU definition not given. Same call: AI Mode surpassed 1B MAU; Gemini app DAU tripled YoY. Q3 2026 earnings (late Oct 2026) not opened; may carry a newer figure.
C32,SparkToro 2024: 58.5% of US Google searches zero-click (59.7% EU),3,3,3,0,yes,SparkToro (Rand Fishkin) - 2024 Zero-Click Search Study (Datos data),https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/,independent_research,2024-07-01,58.5% of US and 59.7% of EU Google searches resulted in zero clicks,exact,"Figures and regions match; roundups omit that mobile is Android-only (no iPhone) and that the panel is Datos, a Semrush company.",yes,no,US and EU,full,aggregate,3,Sep 2022-May 2024 (mobile Jan-May 2024),2024-05,29,yes,"yes: by SparkToro 2026 study (68.01% US, Similarweb panel), 2026-06-08, https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/ (opened); different panel so not like-for-like","Page carries a 'may be out of date' note linking to a newer post (modified 2025-01-27). Discrepancy: the 2026 SparkToro post states 2024 US zero-click as 60.45%, not 58.5% - worth flagging to readers. Weighted by Sistrix 2023 mobile share (63% US, 64.7% EU)."