rank,brand,domain_read,adult_audience_m_may_2025,uk_online_adult_reach_pct_may_2025,sample_source,sample_source_note
1,Amazon,www.amazon.co.uk,43.2,88,"Ofcom, Online Nation 2025, Figure 41 (Ipsos iris, May 2025)",table read on 12 Nov 2026 in a copy of the report PDF; the PDF is linked from https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation/
2,eBay,www.ebay.co.uk,30.7,63,"Ofcom, Online Nation 2025, Figure 41 (Ipsos iris, May 2025)",table read on 12 Nov 2026 in a copy of the report PDF; the PDF is linked from https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation/
3,Temu,www.temu.com,28.4,58,"Ofcom, Online Nation 2025, Figure 41 (Ipsos iris, May 2025)",table read on 12 Nov 2026 in a copy of the report PDF; the PDF is linked from https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation/
4,Apple,www.apple.com,22.7,46,"Ofcom, Online Nation 2025, Figure 41 (Ipsos iris, May 2025)",table read on 12 Nov 2026 in a copy of the report PDF; the PDF is linked from https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation/
5,Tesco,www.tesco.com,19.4,39,"Ofcom, Online Nation 2025, Figure 41 (Ipsos iris, May 2025)",table read on 12 Nov 2026 in a copy of the report PDF; the PDF is linked from https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation/
6,Argos,www.argos.co.uk,18.0,37,"Ofcom, Online Nation 2025, Figure 41 (Ipsos iris, May 2025)",table read on 12 Nov 2026 in a copy of the report PDF; the PDF is linked from https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation/
7,Asda,www.asda.com,15.1,31,"Ofcom, Online Nation 2025, Figure 41 (Ipsos iris, May 2025)",table read on 12 Nov 2026 in a copy of the report PDF; the PDF is linked from https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation/
8,Lidl,www.lidl.co.uk,14.6,30,"Ofcom, Online Nation 2025, Figure 41 (Ipsos iris, May 2025)",table read on 12 Nov 2026 in a copy of the report PDF; the PDF is linked from https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation/
9,Vinted,www.vinted.co.uk,14.3,29,"Ofcom, Online Nation 2025, Figure 41 (Ipsos iris, May 2025)",table read on 12 Nov 2026 in a copy of the report PDF; the PDF is linked from https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation/
10,Shein,www.shein.co.uk,13.9,28,"Ofcom, Online Nation 2025, Figure 41 (Ipsos iris, May 2025)",table read on 12 Nov 2026 in a copy of the report PDF; the PDF is linked from https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/online-nation/