Research

Original studies on AI search, using data I collected myself. Each one says how the data was gathered, what it can’t tell you, and links to the raw data.

Studies

Registered studies

These studies have a published method and haven’t been run yet. Results will be added to each page with the date they were collected.

How I run studies

  • Public data only, collected by me, with the date it was collected.
  • Method and limits written up alongside the findings.
  • Raw data published so anyone can check it.
  • Repeated on a schedule, so changes over time are visible.

Follow along on LinkedIn

I share new research, predictions and what I’m seeing in AI search on LinkedIn first.