Predictions
Dated calls about search, each with a check date and a test.
-
I said I’d check my World Cup search predictions in August. I can’t.
In May I said I’d check my World Cup search predictions in August. I’ve tried. None of them can be marked, and here’s why.
-
The future of search is a smaller click. That part can be checked.
Most future-of-search posts can’t be marked wrong. This one makes three dated calls about links, mentions and the publisher split.
-
How to write a claim you can mark wrong
The four things a claim needs before it can be checked.