How this site decides what to publish, how it is checked, and what happens when something is wrong.
What gets published
- Research: a question, a fixed sample, a method, a result and the data file.
- Analysis: what a piece of news or someone else’s study does and doesn’t show.
- Predictions: dated calls that can be marked right or wrong.
- Guides and tools: practical things that follow from the research.
Rules for every claim
- Every figure has a date and a source you can open.
- Counts come with their denominator: 27 of 150, and never “18%” on its own.
- What was observed, what is an estimate and what is opinion are labelled as such.
- Limits are stated on the page. So is what I will not claim.
- Where I can, the plan is published before the data is collected.
Sources
I link to the original where it exists and say so when I could only read a copy or a write-up. Other people’s numbers are given with their sample and date. The research uses no paid SEO tools and no estimated data. The sources are listed on What I use.
Corrections
- If you think something is wrong, email contact@jacobwhitmore.com with the page and the line.
- I check it against the source. A verified error is corrected with a dated note on the page saying what changed.
- Data files are not silently replaced. A corrected file gets a new date and the old one is kept.
- Predictions are never reworded or removed. A wrong call is marked wrong and stays on the ledger.
- Method changes are logged with their date on Method.
Independence
Nobody pays to appear in a study, and nobody sees a result before it is published. Some links on the site are affiliate links. They are labelled where they appear and listed on What I use, and they never decide what gets measured or how. The disclaimer has the detail.
Using the research
Data files are free to reuse with a link to the study page. Each study has a “Cite this study” line. More for journalists on the press page.
Change log
- 14 November 2026: page created.